About us


We are a husband and wife team based in sunny Singapore! In 2017, when we had our first baby girl, we were thrown into the deep end like all first-time parents. For the first 6 months, our lives were in a foggy haze; we were quite simply exhausted! It felt like there were no end to the chaotic frenzy that our newborn has thrown us into.

Looking back, we wish we had more help. This is what birthed babyfete. We thought - how great would it be if there are more smart, innovative products that are made easily available for both parents and children? Products that involve, develop and empower our young ones through STEM and play? With babyfete, we strive to curate a collection of products that we hope can help parents breeze through parenthood.